Qualico

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Overview

Qualico Communities Winnipeg is a large business division of Qualico (Corporate) which is responsible for the planning, servicing and development of new communities in the Winnipeg and surrounding areas. Members of the 6P Marketing team have worked with Qualico Communities Winnipeg since 2015 at the launch of their community RidgeWood West in Charleswood. Our team has been responsible for managing the marketing, branding and positioning of the five active communities as well as the Qualico Communities Winnipeg brand.

The Challenge

Our greatest challenge has been ensuring that each community - which are often selling to similar audiences - had a distinct visual identity, key messages, and overall tone and language. From their dynamic, flagship community of Sage Creek with a wide variety of housing styles and extensive retail amenities, to the custom home community of Taylor Farm which includes riverfront properties just outside the city in Headingley, Manitoba - each community posed unique challenges to resonate with their target audiences.
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The 6P Solution

Communication and a strong partnership with our clients, has always been key to our success. The Qualico Communities’ internal marketing and leadership team are highly involved in planning and execution and trust our team and give us the creative freedom to find the right solution for each community project.

With their most recent community of Bison Run, our team lead strategic planning sessions with key stakeholders to develop the community name, street names and more. A comprehensive branding process established the new logo, tagline, key messages, and defined community features which would be most important to their potential home buyers. We provided complete creative services developing the community website, traditional print and digital advertising, print marketing, community signs, and more. With its strategic location and strong branding, Bison Run has been met with high demand and currently has long waiting lists with their builders and homebuyers.

The Outcome

Most recently, 6P Marketing has taken on management of Qualico Communities online marketing initiatives for all communities with ongoing campaigns along with a focus on the Spring and Fall Parade of Homes events.

Along with continuing to market their active communities, we are also working closely with their team on new development projects which will be launching in 2025 and 2026.

With our long time relationship and successful projects with Qualico Communities Winnipeg, we were recently contacted by Qualico Corporate to assist them refreshing their current corporate brand and developing creative solutions for internal programs for their staff across Canada.

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