6P Marketing conducted an in-depth analysis with P3’s leadership and reviewed existing marketing assets. The process highlighted the opportunity to create a foundational brand strategy that would go beyond visual identity to emphasize a cohesive voice and message. We prioritized primary and secondary audiences—investors and tenants—and developed a competitive analysis that positioned P3’s strengths: their strong growth since 2010, a carefully controlled approach to real estate, and extensive expertise in the market. From this, 6P developed brand expression guidelines to bring P3’s expertise to life with a tone of courteous authority, underscoring their best-in-class developments and intimate market insight.
