With over two decades of collaboration, Deschenes Regnier (now 6P Marketing) played a key role in USB’s rebranding efforts. As the university’s agency of record for 15 years, we led a year-long brand and logo redevelopment project, incorporating extensive consultations with students, staff, alumni, and community stakeholders. By the start of the 2012 academic year, USB unveiled its new identity alongside the UniverCITÉ initiative—a dedicated university district marked by 75 street banners along Provencher Boulevard and surrounding areas. This campaign reinforced USB’s presence and signaled its deep roots in the Franco-Manitoban community.
More recently, we helped USB reassess its overall communications strategy. Through research and stakeholder engagement, we conducted workshops to define key messages, communication objectives, and targeted outreach tactics.
