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Case Studies

Online Marketing Campaign

The Challenge:

Our friends at Superior Asphalt Paving were looking to bring in more commercial snow removal contracts with property managers, construction companies, and apartment complexes heading into the winter season, with a target contract size of $50,000 and over.

The 6P Solution:

6P crafted several sets of Google Search and Google Display ads that responded to a competitive environment for snow removal in Winnipeg, where many competitor names directly reference the service. The resulting campaign emphasized snowy visuals to promote Superior Asphalt’s range of winter services, targeting project managers, property managers, and general contractors.

We wrote and designed ads for regular snow removal, emergency 24/7 snow removal, parking lot sanding, sand and granite sales, and de-icing product sales.

The Outcome:

Superior Asphalt Paving reported its highest number of new contracts ever going into the winter season as our Google ads raised brand awareness with over 2.1M impressions, drawing in 7,200 of 10,900 visitors to the Superior Asphalt website’s snow removal page over six months.

 

EDW Case study
EDW – Work in Manitoba Case Study white logo

EDW – Work in Manitoba Case Study

Community & Associations

MCC Buy Local white logo

MCC Buy Local

Community & Associations

Superior Asphalt white logo

Superior Asphalt

Professional Services

Handyman Connection white logo

Handyman Connection

Construction

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Red River

Professional Services

6P Marketing St Boniface Case Study | Brand Expression Project | "Global Leaders in Medical Care"
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St. Boniface Hospital

Community & Associations

6P Marketing and West End Tire services trucks
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West End Tire

Professional Services

6P Marketing and Fort Garry Brewing Company | Product Re-Positioning
Fort Garry white logo

Fort Garry

Manufacturing

Manitoba Pork Online Marketing Campaign - 6P Marketing Case Study
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Manitoba pork

Agribusiness

6P Marketing | Yes! Winnipeg feature image
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Yes Winnipeg

Community & Associations

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