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Case Studies

Online Marketing Campaign

The Challenge:

Handyman Connection was looking to attract more medium- to large-sized residential renovation projects to increase revenue and create a steady line-up of work year-round.

The 6P Solution:

6P put together an 11-month online marketing campaign, starting with Google Search and Google Display ads that targeted Winnipeg-area homeowners. Campaign visuals carefully followed established brand standards, with 6P copy promoting the company’s wide range of services, namely carpentry and drywall, renovations, painting, electrical, and plumbing. Copy was refreshed midway through to keep things fresh and seasonally appropriate.

The Outcome:

6P’s online ads were hugely effective. In just under six months, the client’s website recorded 792 estimate forms filled and 591 clicks on the Handyman Connection phone number. Forty-eight phone calls were made directly from special interactive Google Search ads.

Web traffic to the Handyman Connection website shot up 383 percent compared to the same period the year before, with 49 percent of nearly 20,000 unique users coming directly from 6P’s online ads. Organic traffic also increased by 195 percent. Users arriving on the website were engaged, staying an average of two minutes — an increase of 32 seconds from before our campaign.


EDW Case study
EDW – Work in Manitoba Case Study white logo

EDW – Work in Manitoba Case Study

Community & Associations

MCC Buy Local white logo

MCC Buy Local

Community & Associations

Superior Asphalt white logo

Superior Asphalt

Professional Services

Handyman Connection white logo

Handyman Connection

Professional Services

6P Marketing Google Tag Manager Dashboard | Man looking a laptop with a google tag manager on it
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Red River

Professional Services

6P Marketing St Boniface Case Study | Brand Expression Project | "Global Leaders in Medical Care"
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St. Boniface Hospital

Community & Associations

6P Marketing and West End Tire services trucks
West End Tire white logo

West End Tire

Professional Services

6P Marketing and Fort Garry Brewing Company | Product Re-Positioning
Fort Garry white logo

Fort Garry


Manitoba Pork Online Marketing Campaign - 6P Marketing Case Study
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Manitoba pork


6P Marketing | Yes! Winnipeg feature image
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Yes Winnipeg

Community & Associations

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