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Online Marketing Campaign

Conviron logo

The Challenge:

With only two weeks left in a Conviron/Plantae joint competition, just six applicants were entered to win a plant-growth chamber. The objective was to significantly increase the number of applicants by targeting plant science students attending post-secondary institutions around the world.

Conviron plant-growth chamber Facebook campaign designed by 6P Marketing

The 6P Solution:

With a turnaround time of just three days, 6P created compelling creative for Facebook and orchestrated an advertising blitz that successfully stood out from the clutter.

Facebook campaign designed by 6P Marketing for Conviron features a female scientitst with plant-growth chamber
Facebook campaign designed by 6P Marketing features a male scientitst with plant-growth chamber
Facebook campaign designed by 6P Marketing for Conviron shown on a mobile device

The Outcome:

Results saw a spike in applicants from six to 95 upon contest closure, and Facebook referrals increased from 87 to 306.

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