
Working Smarter: How to Use AI in Your Marketing (Without Losing Your Brand Voice)
AI tools like ChatGPT and Microsoft Copilot are becoming everyday tools in marketing teams everywhere. But how do you use them in ways that add […]
AI tools like ChatGPT and Microsoft Copilot are becoming everyday tools in marketing teams everywhere. But how do you use them in ways that add […]
What criteria should you consider to help you define your marketing budget? Review how you align your marketing budget with overarching business objectives and strategies. […]
Different industries have different benchmarks when they define how much to invest in marketing. Understanding your business marketing budget against industry standards can provide a […]
There are certain strategic considerations involved in allocating resources for internal marketing efforts, external agency collaborations, and other initiatives like media or sponsorship buys. Achieve […]
Crafting a fabulous marketing plan to later find out that you have no budget for the proper execution is not the typical cornerstone of strategic […]
In industries where success is largely built on relationships, especially those with the founder or senior team, scaling the business can feel like a challenge. […]
Transforming Marketing Strategies for the Modern Era In today’s marketing world, artificial intelligence (AI) is reshaping the game, helping businesses streamline and make data-driven decisions. […]
By Paul Provost As marketers, we spend a lot of time defining audiences, and with good reason – without this understanding, we’re on unstable ground. […]
Yesterday, I had the pleasure of speaking to a group of UofW business students (thank you Abhijeet Ranga) about my profession (marketing), our agency (6P […]
From national leaders to heads of industry to medical officials to the savvier portion of the general population, the message is simple: “Don’t panic.” That’s […]
Many business owners / leaders feel that their marketing efforts are OK, but they know that they could be better – they just don’t how […]
In February of 2018, 6P’s fearless leader, Paul, took some time during a well-earned vacation to join the Western Canadian Trade Delegation in Barcelona for […]
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