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This article is part of a 3 part series: Part 2: Observations from Europe In my previous article, I reflected on Europe’s different rhythm of […]

This article is part of a 3 part series: Part 1: Observations from Europe   This summer (2025), I had the privilege of traveling across Europe, […]

AI tools like ChatGPT and Microsoft Copilot are becoming everyday tools in marketing teams everywhere. But how do you use them in ways that add […]

What criteria should you consider to help you define your marketing budget? Review how you align your marketing budget with overarching business objectives and strategies. […]

Different industries have different benchmarks when they define how much to invest in marketing. Understanding your business marketing budget against industry standards can provide a […]

There are certain strategic considerations involved in allocating resources for internal marketing efforts, external agency collaborations, and other initiatives like media or sponsorship buys. Achieve […]

Crafting a fabulous marketing plan to later find out that you have no budget for the proper execution is not the typical cornerstone of strategic […]

In industries where success is largely built on relationships, especially those with the founder or senior team, scaling the business can feel like a challenge. […]

Transforming Marketing Strategies for the Modern Era In today’s marketing world, artificial intelligence (AI) is reshaping the game, helping businesses streamline and make data-driven decisions. […]

By Paul Provost As marketers, we spend a lot of time defining audiences, and with good reason – without this understanding, we’re on unstable ground. […]

Yesterday, I had the pleasure of speaking to a group of UofW business students (thank you Abhijeet Ranga) about my profession (marketing), our agency (6P […]

From national leaders to heads of industry to medical officials to the savvier portion of the general population, the message is simple: “Don’t panic.” That’s […]