More than just a checkbox – it's a mindset.
Sustainability isn’t just a checkbox — it’s a mindset that guides how we operate, create, and collaborate. We're committed to building a better future by reducing our environmental impact, supporting our people, and contributing to the communities we serve.
Purpose-Driven Practices
We’ve adopted a digital-first, low-waste approach to reduce our carbon footprint wherever possible. From project workflows to vendor partnerships, we prioritize efficiency and accountability:
- Digital-First Operations: We reduce reliance on print through digital proofs, approvals, and marketing tactics.
- Efficient Workflows: Streamlined project management means fewer revisions, optimized timelines, and minimized materials use.
- Smart Vendor Choices: We partner with suppliers who share our values — including those who use energy-efficient processes and eco-friendly delivery practices.
- Remote Collaboration: With hybrid work and virtual meetings, we cut down on unnecessary travel and emissions.
Supporting People and Communities
We believe business can be a force for good — starting with our team and extending into the community:
- Employee Well-Being: We provide a healthy, flexible, and fair workplace where people are empowered to do great work.
- Community Support: We proudly support organizations like the United Way, Habitat for Humanity and Inner City Youth Alive. Over the years, 6P has helped numerous causes both with financial and in-kind contributions (Royal Wpg Ballet, WSO, Royal Aviation Museum of Western Canada, Canadian Museum for Human Rights, among others).
- Inclusive Culture: Our team is encouraged to champion causes that matter to them and to help shape a workplace culture rooted in care and collaboration.
Commitment to Cultural Sensitivity, Equity, and Inclusion
At 6P Marketing, we are committed to fostering a culture of respect, inclusion, and equity in all that we do. This includes being mindful and intentional in how we represent and engage with diverse communities — including Indigenous Peoples, and individuals of all cultural, ethnic, racial, and gender identities.
As a Manitoba-based agency, we acknowledge that we live and work on Treaty 1 Territory, the traditional lands of the Anishinaabe, Cree, Oji-Cree, Dakota, and Dene Peoples, and the homeland of the Métis Nation. We honour these communities and recognize the importance of reconciliation through both words and actions.
In our work, we strive to:
- Represent people and communities with authenticity, consent, and respect.
- Avoid stereotypes, tokenism, and cultural appropriation.
- Collaborate meaningfully with clients and partners from diverse backgrounds.
- Promote inclusive storytelling, inclusive design, and equitable marketing practices.
- Listen, learn, and evolve to reflect the principles of diversity, equity, and inclusion.
We welcome feedback as we continue to build an agency culture — and creative output — that respects the lived experiences and identities of all people.
A Triple Bottom Line Mindset
We align our sustainability strategy with the Triple Bottom Line: People, Planet, and Profit. This means:
- People: Fair wages, ethical practices, and a workplace people want to be part of.
- Planet: Conscious efforts to shrink our footprint — including retrofitting our heritage office, encouraging electronics recycling, and supporting low-impact delivery practices.
- Profit: We believe sustainability and smart business go hand in hand — enabling us to grow responsibly and deliver long-term value for our clients.
