Marketing Services Director
Beatriz has marketing in her DNA — her parents are marketers themselves, founding an agency of their own in 1990. There Beatriz would later amass over 20 years of industry experience, notably developing strategic marketing programs for large US ag associations in their ventures in her native Mexico and throughout Latin America. Beatriz came to Canada with her family in 2021 and joined 6P in 2023 after graduating from RRC Polytechnic’s Business Administration program.
Beatriz makes the most of her downtime reading Latin American authors like Ángeles Mastretta, Marcela Serrano, and the great Gabriel García Márquez. She also enjoys organizing Mexican-style barbecues and spending time with her husband and twin sons. A prolific traveler, Beatriz plans to continue making her way to new destinations in Canada and around the world.