You see it time and time again. You or a friend becomes passionate about a company or a brand, and want to find out more about them; you immerse yourself in their culture, receive interesting news and updates from them, and maybe even a special offer every once in a...
Have you ever witnessed someone passionate about a product or service they were offering? Perhaps it was a genuinely friendly smile and hello from the Walmart greeter or the unexpected follow up from the service/sales rep for a product you recently purchased. It...
People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail? The answer is with search engines and Google. According to comScore,...
Whether it’s a cover letter for your resume, a sales pitch to a client, a blog post, a Twitter tweet, or an internal business proposal, all of us need to write in a way that draws the reader closer to us. We need writing that’s compelling, interesting, and unique. We...