City Wide has been a trusted name in Winnipeg since 1983, but their strong reputation had primarily been built with older homeowners. As a new generation of digitally savvy homeowners emerged, brand awareness among those under 40 was shrinking. City Wide needed a refreshed marketing approach that would capture the attention of younger audiences while continuing to serve its loyal customer base.
The 6P Solution
6P Marketing was brought in to revamp the brand’s presence on social media. We leaned into City Wide’s recognizable “Running Man” mascot and energetic tagline, “We’re Coming in Hot,” crafting content that was informative, approachable, and fun. The strategy prioritized Instagram and Facebook—platforms where younger homeowners are most active—and focused on organic engagement with relatable content, including reels like the popular “Should You Buy or Rent?” video. Paid campaigns complemented the organic push, helping expand reach and build brand consistency.
The Outcome
Within just a few months, the campaign began to shift perception. City Wide’s Instagram saw a strong lift in engagement, especially among younger users. Organic content drove steady growth, while paid ads brought in over 300,000 impressions and thousands of clicks. Most importantly, City Wide is now reconnecting with a demographic that had previously been out of reach—re-establishing itself as a trusted, friendly, and top-of-mind service provider for a new generation of homeowners.
