In our digital world, Search Engine Optimization is crucial. Google alone processes more than 3.5 billion queries per day. Therefore, it’s more important than ever to build great content for both humans and search engines. Today, you can no longer plan an SEO campaign without having a front seat to the entire content planning process, as it’s all about the searcher’s experience when they land on a page. Brand authority can also heavily influence results. In short, you can add all the SEO you want to any piece of content, but if users don’t engage with it you pretty much have no chance of ranking highly in search engines. With search engines — especially Google — giving more premium real estate to quality content, keeping SEO and content planning separate will likely lead to two siloed departments. Which brings us to the bottom line: only through shared goals and a unified strategy between SEO, content development, and user experience can businesses achieve sustainable and profitable headway into the digital economy. With that in mind, here are some tips to keep in mind while developing content:
- A strong understanding of your ideal customer profile, their pain points, and buyer journey
- Clear goals and desired outcomes
- Set of metrics for assessing SEO performance and success
- Comprehensive website audit for UX quality, navigation, taxonomy, and mobile-readiness
- Relevant keyword research and opportunity reviews
- Roadmap on link building and influencer marketing
In particular, because keywords and content drive SEO as much as the sophisticated algorithms that govern search engines, effective keyword research done in advance should be a persistent element when it comes to content creation and subsequent content marketing efforts. Need help with content planning and SEO? Our in-house experts can work with you to ensure your content, keywords, meta tags, page titles and articles are all search engine optimized. Get in touch with us to discuss your SEO needs. Want to learn more? Read our 10 point checklist for SEO.