The Cannes Lions International Festival of Creativity celebrates the very best in marketing and advertising from all over the globe. As we watched winners and runners-up for the highest honours in the advertising industry on the big screen at the Winnipeg Art Gallery,...
Case Study: How One Business Used Positioning and Branding to Succeed In a recent interview with a business leader that markets high-end custom woodwork/millwork products to consumers, we came across a great story to share about how companies with high-end brands can...