Yesterday, I had the pleasure of speaking to a group of UofW business students (thank you Abhijeet Ranga) about my profession (marketing), our agency (6P Marketing) and my career path (corporate to entrepreneurship). One of the interesting dynamics to this group of...
Entrepreneurs can access advice from Certified Management Consultants (CMCs) thanks to a strategic program run by CMC-Canada and NRC-IRAP. Your team has been working at full steam and everyone is proud. Your business has developed a great product. Your company is...
Every year, Cannes Lions celebrates brilliance in marketing around the world as the most prestigious awards in advertising. On November 22, 6P gathered with fellow Winnipeg marketers at the WAG for a sneak peek. The imagination and creativity we saw on display made us...
Once you’ve decided to invest in your marketing, the question that follows is classic: in-house or agency? Your resources, along with what you want to achieve, are the biggest deciding factors. Agencies are gathering places for marketing professionals, with each...
It’s been the refrain for years: content is king. The era of overt self-promotion is long over, and your single best bet to building trust is through regular high-quality content marketing. But make no mistake — creating high volumes of valuable targeted content is...